Toyota to launch its Rush or CH-R models in India soon, says MD Tachibana

NEW DELHI:  Toyota has launched its premium sedan Yaris in India only recently. Now, the Japanese company is planning to launch a new model to fill up the gap of budget SUV in India, reports said.

The Japanese giant plans to bring in a new SUV that is priced between Rs. 10 – 15 lakh in the Indian market.

Earlier reports said that the company may launch the Rush or the CH-R in India. Now, Toyota Kirloskar India MD Tachibana himself said he is considering both the models but looking for the one that will be more suitable for the Indian market.

He has also said that Toyota has no plans to develop an India-specific car and develop it right from the level zero.

The new SUV would be priced between Rs. 10-15 lakh, that will be substantially cheaper than the Toyota Fortuner, which is currently the most affordable SUV from the brand in India. This will attract a lot of customers to the Japanese brand.

Recently the Japanese manufacturers had launched Rush SUV in Indonesian market first. Rush is a combined version of SUV and MUV designs.

The Rush fits the bill and looks inspired by the Toyota Fortuner. The brute looks with modern interiors will be a good package for the Indian roads.

Toyota Rush offers a seating for 7 people, which is something that big Indian families prefer. It also gets a long list of features like 6-airbags, ABS, hill start, LED headlamps, automatic climate control, 7-inch touchscreen and more.


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